Unity Behavioral Health

unity behavioral health

unity behavioral health

REBRANDING AN ADDICTION RECOVERY FACILITY

REBRANDING AN ADDICTION
RECOVERY FACILITY

Our client was attempting to reenter the addiction rehab industry after a hiatus of several years. This lengthy absence was related to some negative press, so our top mission was to rebrand the facility with a new name, logo, mission statement and website. We worked closely with the facility’s director to iron out a brand identity and then created new digital and print media to embody that identity.

Unity Behavioral Health logo.

BRAND CREATION AND MANAGEMENT

In recreating this addiction rehab facility, our client wanted new branding but did not want to completely leave the past behind. From the name of the rehab to its logo, Unity Behavioral Health is a perfect union of the facility’s memorable history and promising future.

VERSATILE WEB DESIGN

Every site our web developers and designers create is built with the focus of being both mobile-friendly and attractive on desktop. We tested multiple designs to ensure that potential patients would be able to find the site using their smartphones and have a positive experience visiting the website no matter what type of device they used.

Unity Behavioral health website on monitor, tablet and smartphone.
Unity Behavioral Health infographics.

INCREASING INDUSTRY AUTHORITY

Because of the long hiatus from the industry, our client’s brand had lost significant strength. Additionally, the entire marketing industry had shifted to one that was leaning towards digital advertising. In an effort to give their brand a facelift and increase industry authority and awareness, we created a series of branded infographics to feature throughout their website.

CONTENT MARKETING

You can’t have a modern marketing strategy that does not include content. To help increase our client’s search rankings and offer an organic advertising solution, we aggressively created heavily-researched blogs packed with high-quality photos and custom-designed infographics.

A picture of a computer screen.
Picture of Unity Behavioral Health branded internal marketing material.

INTERNAL MARKETING

When a company is entering or reentering any industry, one of the initial advertising strategies should include internal marketing. For our client, this included us creating branded stationary, letterheads, business cards and other marketing collateral to give to employees, patients, patients’ family members and others touring the facility.

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